Welcome to It's AB, where passion meets purity in every product we craft. Tired of deciphering labels with a myriad of unpronounceable ingredients, we, as Aromatherapy Level 2 enthusiasts, embarked on a journey to create a line of exceptional goods. From soaps and fragrances to beard oil and balms, lip gloss, and more, we blend expertise with a commitment to quality.

Recognizing the profound impact of aromatherapy on well-being, we seamlessly integrate these therapeutic elements into our creations. It's AB was born not just as a brand but as a mission to empower individuals in achieving holistic well-being and promoting mindful skincare practices.

The name "It's AB" cleverly combines a playful wordplay and the initials of our dedicated founders. Beyond crafting exceptional products, we are driven by a higher purpose—to make a positive impact on the world and bring a smile to your face. We're not just a brand; we're a movement towards a happier, healthier lifestyle.

We take pride in our products being "Queen Bee Approved," signifying the royal standard of quality and excellence. Join us in discovering the Art of Self Care at It's AB, where each creation is a testament to our commitment to leaving the world better than we found it.